Urban Diversity Photo Exhibition by Stefanie Pietschmann in Tel Aviv

“Urban Diversity”

"Urban Diversity" was the exhibition's name for a photo project I did in 2014. The exhibition and the project were supported and shown at Maze9 (Tel Aviv) from November 6th until November 13th, 2014. It was opened with a vernissage on November 6th, 2014.

About the project

The exhibition showed the photo project results, which arose from an idea in April 2014. Back then, I was sitting in a coffee place in Tel Aviv, and as I was daydreaming and looking at my surroundings, I started to ask myself, who and what is behind all of these walls? Who lives where, why, and how? Since that day, I couldn’t stop thinking about it, so the idea of “Urban Diversity” arose. “Urban Diversity” aimed to offer a personal insight into the city’s buildings and its inhabitants the way they don’t necessarily see themselves. I started to find participants in June 2014. Luckily I got supported by Maze9 (Tel Aviv). Also, Time Out Israel and Radio TLV1 reported on my project. I started taking pictures in August 2014 and finally met 18 Tel-Avivians who wanted to participate. I finished taking photos for the project in October 2014. 

Exhibition concept

Since the project arose from my idea, I also planned and implemented the exhibition. Even though crowdfunding didn’t aim at its goal, I wanted to reach mine. Therefore I was running crowdfunding because I didn’t get financial support. Consequently, I didn’t do anything other than work in October to finance my exhibition. In the end, it was more than worth it! However, since I was also offered to show my work at Maze9 I started to organize the exhibition in late October.

I chose 5 to 6 photos (the number varies in shared flats with several flatmates) of each participant’s apartment. They were split into a portrait of the participant and images of the flat and the building. Also, the participants were shown their pictures before being published and asked to fill out a short questionnaire with a few questions. I wanted the visitors to get a first impression of each participant, which is why the first thing one saw after entering the room was a massive wall with all the portraits and questionnaires. Afterward, the visitors could look at all the flats and houses and were asked to find the correct participant’s flat and house. Later, the visitors could enter a separate room to find out if they were right. I didn’t want the exhibition to be overloaded because I knew I would have a lot of photos anyways. So I tried to keep the whole look clear and structured and to provide a friendly and comfortable atmosphere.

Finally, I planned a vernissage on the 6th of November, which many people visited.

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